Twenty social media industry practitioners and mavens got together to write a book called How Companies Succeed in Social Business. And I was one of them!
This in-the-trenches book compiles real-life stories from folks who've been there done that in social for major global corporations and enterprises. No academics, no "experts" or gurus - this is the unedited real-deal how-to for social business in the real world with the failures, successes and lessons learned over time.
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