technologY | DIGITAL marketING | strategY

Clip of my presentation at #DMWF at New York's Javits Center Nov 7th, 2018 on Rethinking Modern Luxury Brands in a Phygital World. These are the first 15 minutes of a 30 minute presentation.

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10 startup life lessons I learned the hard way in 2018.

I stand at the nexus of technology, marketing, and strategy. 

As a consultant, I focus on the high-tech and luxury industries where I put my extensive international experience in marketing, digital strategy, and customer experience to work for brands I love.

I was born in Paris, grew up in New York City, then lived in New Jersey, California, and Switzerland. I've been an engineer, entrepreneur, sales enabler, technical evangelist, community manager, product marketer, and digital strategist. Yes, all in the same lifetime.

I helped technology companies leverage social for marketing and PR purposes. Then developed Swiss luxury watch brands' online communities and digital strategies. 

I built and led digital customer experience for Autodesk's Global Customer Service and Support organisation. Then ran product marketing at Sprinklr - the world's leading social experience management platform.

I evolved in both B2C and B2B spaces helping tech and luxury brands increase top-line revenue, expand awareness, increase market share, and improve customer experience.

I was part of the Salesforce Ignite team as a strategic innovation executive where I helped our largest strategic enterprise clients re-imagine themselves through the eyes of their customers.

Nowadays, I am Chief Digital Officer and Managing Partner for Swiss Luxury brand La Maison Hubert in the gastronomy wellness retail market where I lead technology, marketing, and digital strategy.